Woman in Tech of the Week (9/14)
Sheryl Connelly, Global Trends and Futuring, Ford Motor Co.
The velocity of technological change is at an all-time high as developers break through barriers and bottlenecks every day. It can be challenging for a digital-native company to keep up with all the innovation — traditional companies may find they need extra hands on deck just to keep them updated. They know that VCs and the startups they fund are out to get rich by disrupting industries from transportation to hotels. Some have hired people to “futuring” roles to help them ride the tech wave and avoid a wipe out.
Sheryl Connelly works in Global Trends and Futuring at Ford Motor Co., but she rarely thinks about automobiles. In fact, she makes a point of looking elsewhere for trends to study and talk about with the C-suite. She told Jeff Frick (@JeffFrick), host of theCUBE, from the SiliconANGLE Media team, “They don’t need another car expert. What happens is when you’re so keenly focused on whatever task Ford has given to you, sometimes you miss things that may affect the business, that may affect your function or that little part of the company that you touch in ways that surprise you. And my job is to draw your attention to it.”
Sheryl is this week’s theCUBE Women In Tech spotlight.
Be sure to follow Sheryl on Twitter (@).