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Woman in Tech of the Week (1/18/17): Joanna Peña-Bickley, IBM iX

Woman in Tech of the Week (1/18/17)

Joanna Peña-Bickley, Global Chief Creative Officer, IBM iX

Most drivers spend a great deal of time behind the wheel of a car without the ability to connect and be productive. As more automotive companies begin to work with technology leaders to create cars of the future, the driving experience starts to get interesting.

IBM and General Motors have come together to unleash the cognitive abilities of IBM’s Watson and combine it with the dark data that resides in GM’s OnStar system to bring a new offering, called OnStar Go, to enhance the driver experience and increase productivity while driving.

While at the North American International Auto Show in Detroit, Joanna Peña-Bickley, global chief creative officer at IBM iX (Interactive Experience), met up with Jeff Frick (@JeffFrick), host of theCUBE, SiliconANGLE Media’s mobile live streaming studio, to talk about the partnership and all the possibilities this collaboration will offer.

This week, theCUBE spotlights Joanna Peña-Bickley in our Women in Tech feature.

Read more about Joanna here and here.

Be sure to follow Joanna on Twitter (@jojobickley), and check out more of SiliconANGLE and theCUBE’s coverage of the North American International Auto Show.

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