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Woman in Tech of the Week (11/2/16): Michelle Peluso, IBM

Woman in Tech of the Week (11/2/16)

Michelle Peluso, Chief Marketing Officer, IBM

As the enterprise moves to digital, IBM is internally making the change to be more agile in an on-demand business world. The company is rebooting senior leadership, and Michelle Peluso, chief marketing officer at IBM, is among the latest additions to the team.

Peluso has an impressive resume in the digital marketing world, serving as CEO of Travelocity Corp. and Gilt Groupe Inc., as well as global consumer chief marketing and internet officer for Citigroup, bringing vast experience in improving the customer experience across the social mobile landscape.

While at IBM World of Watson, held in Las Vegas last week, she spoke to John Furrier (@furrier) and Dave Vellante (@dvellante), co-hosts of theCUBE, from the SiliconANGLE Media team, to discuss digital advertising in the new digital economy.

This week, theCUBE chose Michelle Peluso to spotlight in our Women in Tech feature because of her dedication to making a real difference in customer satisfaction in the digital world.

Read more about Michelle here and here!

Be sure to follow Michelle on Twitter (@michelleapeluso). And make sure to check out more of SiliconANGLE and theCUBE’s coverage of IBM World of Watson 2016.

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