Woman in Tech of the Week (4/26/17)
Joan Wrabetz, Vice President of Marketing, HGST Inc.
The media and entertainment industries are not immune to the digital transformation. In fact, these industries are facing two data challenges: data collection and data storage. As digital technology produces Ultra High Definition assets and as the number of new outlets for people to consume entertainment increase, there is a need to develop standards for archiving with high-levels of security and advanced search capabilities.
The massive volume of data captured in these industries drives companies to move to cloud storage. While the cloud provides increased flexibility and agility while remaining relatively inexpensive, there are high costs involved in moving data to or from the cloud. So accessing data on a regular basis adds up. Some organizations are turning to hybrid solutions for lower costs, increased security, and ease of processing.
“People think the cheapest way to do extra processing is to send it up to the cloud and do a lot of processing up there,” said Joan Wrabetz, vice president of marketing at HGST Inc. (a subsidiary of Western Digital Corp.). “Unfortunately, the data has to go with it, so the challenge [the media and film industry] faces is how to keep some of the data assets onsite where they’re more protected, they’re not subject to risk … Hybrid comes in because not only is there an explosion of data, there’s an explosion of processing requirements,” she explained further.
Wrabetz and Lisa Martin (@Luccazara), co-host of theCUBE, SiliconANGLE Media’s mobile live streaming studio, discussed data challenges and opportunities for the industry during this week’s NAB Show in Las Vegas.
This week, theCUBE spotlights Joan Wrabetz in our Women In Tech feature.