Women in Tech of the Week (10/11/17)
Jean English, Chief Marketing Officer, NetApp & Annalisa Camarillo, Head of Global Content Strategy, Development and Operations, NetApp
When does a hot-ticket company in a cooling market jump on the bandwagon of a new technology? NetApp Inc. is transforming its healthy storage business into data management for multicloud computing environments. Tuning out media hype and Wall Street analysts, the company instead let customers, empowered by interactive marketing, call the play.
“Our customers aren’t talking to us about storage anymore; they’re talking to us about data and what their data challenges are,” said Jean English, chief marketing officer of NetApp. NetApp is helping existing customers, like storage admins and storage architects, move to cloud; it is also reaching out to new customers, like cloud enterprise architects.
English and her colleague Annalisa Camarillo, head of global content strategy, development and operations at NetApp, explained the company’s new direction during the NetApp Insight event in Las Vegas. They spoke in exclusive interviews with John Furrier (@furrier), host of theCUBE, SiliconANGLE Media’s mobile livestreaming studio, and Keith Townsend (@CTOAdvisor), guest host and principal at The CTO Advisor.
This week, theCUBE spotlights Jean English and Annalisa Camarillo in our Women in Tech feature.