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Oracle Modern Marketing Experience 2016: (Las Vegas, NV)

Oracle Marketing Cloud: Modern Marketing Experience – 2016 – #MME16

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Oracle Modern Marketing Experience
Jeff Frick and Peter Burris kicked off day one of the Oracle Modern Marketing Experience MGM Grand in Las Vegas.
 
Post Day One Keynote Analysis
Jeff Frick, John Furrier, and Peter Burris analyze the day one keynote address at the Oracle Modern Marketing Experience MGM Grand in Las Vegas.
 
 

Guests Included

 

Kevin Akeroyd
GM & SVP, Oracle Marketing Cloud, Oracle

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Interview Overview
Kevin Akeroyd stopped by theCUBE and chatted with John Furrier and Peter Burris about what’s happening with digital transformation. He provided insight into how digital transformation is happening today for fortune 50 companies across many different industries and how to integrate changes with data.
 
Kevin stopped by theCUBE before at Oracle OpenWorld 2015 with Andrea Ward.
 

Jay Baer
President of Convince & Convert, NY Times Best-Selling Author

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Interview Overview
Jay Baer stopped by theCUBE and chatted with John Furrier and Jeff Frick about the highlights from the Marketizing Panel in the general session. He provided insight into the collision course of branding, marketing, integration and customer mapping and how it’s finally happening.
 
This was Jay’s first time visiting theCUBE!
 

John Bara
President & CMO, Mintigo

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Interview Overview
John Bara and Tal Segalov stopped by theCUBE and chatted with John Furrier about what’s happening with Mintigo and how they are helping customers predict the future. They provided insight into the technology and data coming together to meet business needs on all levels, including sales.
 
John Bara previously visited theCUBE and chatted with John Furrier for a Silicon Valley Spotlight: Mintigo.
 

Catherine Blackmore
GVP Customer Success – Oracle Marketing Cloud, Oracle

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Interview Overview
Catherine Blackmore stopped by theCUBE and chatted with John Furrier and Jeff Frick about the highlights of her keynote address. She provided insight into the process of bringing five companies together and presenting a unified front to customers.
 
This was Catherine’s first time visiting theCUBE!
 

Tim Brown
GVP, Development, Oracle Marketing Cloud, Oracle

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Interview Overview
Tim Brown stopped by theCUBE and chatted with John Furrier and Jeff Frick about being acquired by Oracle. He provided insight into their relationship with Oracle before the acquisition, how the timing was right and adding integrated solutions from Oracle.
 
This was Tim’s first time visiting theCUBE!
 

Ryan Buma
GVP AppCloud, Oracle Cloud Marketing

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Interview Overview: Ryan and Ron
Ryan Bum and Ron Corbisier stopped by theCUBE and chatted with John Furrier about what it’s like to work with Oracle. They provided insight into the partner structure, how the acquisition process has changed and how the partnership is continuing to grow.
 
Interview Overview: Ryan and Peter
Ryan Bum and Peter Isaacson stopped by theCUBE and chatted with John Furrier about what data is modern and how to differentiate data. They provided insight into how marketers now use technology in their role and how they are using data.
 
This was Ryan’s first time visiting theCUBE!
 

Nick Cerise
CMO at Western Union Business Solutions

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Interview Overview
Nick Cerise stopped by theCUBE and chatted with John Furrier and Peter Burris about how Western Union has gone digital. He provided insight into how they have scaled quickly and what they are trying to leverage on the business side through their solution called Edge.
 
This was Nick’s first time visiting theCUBE!
 

Adrian Chang
Director, Customer Programs, Oracle Marketing Cloud

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Interview Overview
Adrian Chang stopped by theCUBE and chatted with John Furrier and Peter Burris about the many marketing awards they presented. He provided insight into the 80% increase in submissions this year for how customers are getting value from marketing cloud.
 
This was Adrian’s first time visiting theCUBE!
 

Ron Corbisier
CEO, Relationship One

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Interview Overview
Ron Corbisier and Ryan Bum stopped by theCUBE and chatted with John Furrier about what it’s like to work with Oracle. They provided insight into the partner structure, how the acquisition process has changed and how the partnership is continuing to grow.
 
This was Ron’s first time visiting theCUBE!
 

Peter Isaacson
CMO, Demandbase

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Interview Overview
Peter Isaacson and Ryan Bum stopped by theCUBE and chatted with John Furrier about what data is modern and how to differentiate data. They provided insight into how marketers now use technology in their role and how they are using data.
 
This was Peter’s first time visiting theCUBE!
 

Vik Kathuria
Global Head, Strategic Agency Partnerships, Oracle Marketing Cloud (OMC), Oracle Corporation

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Interview Overview
Vik Kathuria stopped by theCUBE and chatted with John Furrier and Peter Burris about the state of the union on Agency. He provided insight into whether chief digital officers are bridging the gap and if the marketing trend is to deliver real time.
 
This was Vik’s first time visiting theCUBE!
 

Steve Krause
Group Vice President, Product Management, Oracle Marketing Cloud, Oracle

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Interview Overview
Steve Krause stopped by theCUBE and chatted with John Furrier and Peter Burris about the conversations around the data product. He provided insight into how to look at modern marketing, what’s going on with integration and what marketers are realizing about mobile.
 
This was Steve’s first time visiting theCUBE!
 

James Mullarney
Vice President, Alliances & Channels Group, Oracle Marketing Cloud, Oracle

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Interview Overview: James and David Lewis
James Mullarney and David Lewis stopped by theCUBE and chatted with Jeff Frick about what DemandGen does. They provided insight into the different stages customers are at with marketing automation systems and aligning the sales and marketing teams.
 
Interview Overview: James and David Skinner
David Skinner stopped by theCUBE and chatted with John Furrier about how Merkle is delivering incredible value. They provided insight into how Merkle has been able to target real people in digital.
 
This was James’ first time visiting theCUBE!
 

Eric Reynolds
SVP & CMO, The Clorox Company

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Interview Overview
Eric Reynolds stopped by theCUBE and chatted with John Furrier and Jeff Frick about how his work is changing. He provided insight into whether segmentation is different with the data and how they leverage their tight relationship with their customers.
 
This was Eric’s first time visiting theCUBE!
 

Simon Robinson
Senior Director, Customer & Services Marketing, Oracle Marketing Cloud

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Interview Overview
Simon Robinson stopped by theCUBE and chatted with John Furrier and Peter Burris about the highlights of the keynotes. He provided insight into the progress Oracle Marketing Cloud has made and the recent announcements.
 
This was Simon’s first time visiting theCUBE!
 
 

Tal Segalov
Co-Founder and CTO, Mintigo

john-bara-yt

Interview Overview
Tal Segalov and John Bara stopped by theCUBE and chatted with John Furrier about what’s happening with Mintigo and how they are helping customers predict the future. They provided insight into the technology and data coming together to meet business needs on all levels, including sales.
 
Tal Segalov previously visited theCUBE and chatted with John Furrier for a Silicon Valley Spotlight: Mintigo.
 

David Skinner
Vice President, Strategic Alliances & Partnerships, Merkle

james-mullarney-yt

Interview Overview: David and James
David Skinner stopped by theCUBE and chatted with John Furrier about how Merkle is delivering incredible value. They provided insight into how Merkle has been able to target real people in digital.
 
This was David’s first time visiting theCUBE!
 
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