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Oracle Modern Customer Experience: April 25-27 (Las Vegas, NV)


Oracle Modern Customer Experience


Watch theCUBE’s Coverage of Oracle Modern Customer Experience 2017 LIVE


“Modern Marketing Experience in Las Vegas will bring together Modern Marketers from around the globe for three days of captivating content, innovative best practices, and leading edge technology to help you deliver the best of your brand. Modern Marketing Experience is the only place you can access the technology and expertise of the leading marketing cloud featuring: Brand Experience, Data-Driven Marketing, Marketing Automation, Cross-Channel Marketing, Mobile Marketing, & Account-Based Marketing.” (https://www.oracle.com/marketingcloud)

Event Details:

  • Date:
        April 25-27, 2017
  • Location:
         Mandalay Bay Resort
         3950 S Las Vegas Blvd,
         Las Vegas, NV

Day One Kickoff

Day One Wrap

Day Two Wrap


Guests Included

Jay Baer
Convince & Convert


Jack Berkowitz
VP, Products & Data Science, Oracle

Oracle plans to augment people with an AI experience
Companies are collecting a lot of data. Much of that data can live behind the scenes, but anything people-facing has to make sense to humans. It also has to be helpful, and fast. That’s the job of emerging artificial intelligence processes. Done right, this AI tech can empower people in what they do every day. Read the full blog post with highlights from his interview at SiliconANGLE.com.


Des Cahill
VP and Head CX Evangelist, Oracle


Adrian Chang
Director, Customer Programs, Oracle Marketing Cloud


Ron Corbisier
CEO and Owner, Relationship One


Scott Creighton
VP Oracle CX Industry Solutions

Digital transformation reshapes modern sales and marketing efforts
One of the topics covered at this year’s Oracle Modern Marketing Experience in Las Vegas, Nevada, is about how many customers are undergoing a digital transformation in order to stay competitive in a marketplace that is fast becoming a tougher place to compete. One of the biggest points Oracle tries to get across to its customers is that when a business decides to go all digital, it can’t be halfway, and that is particularly true for sales departments, according to Scott Creighton, vice president of CX industry solutions at Oracle. Read the full blog post with highlights from his interview at SiliconANGLE.com.


Brian J. Curran
VP, CX Strategy & Design, Oracle

The art and science of rapid innovation in cloud
Opportunity waits for no one. In this world of virtualized cloud environments and real-time data, opportunity can come and go very quickly, indeed. Businesses must be able to quickly adapt to changes in the market and in technology or lose out to their competition. This is not an easy thing. Read the full blog post with highlights from his interview at SiliconANGLE.com.


Nick Edouard
President and CMO, LookBookHQ


Marta Federici
Global Head of CRM, B2C & B2B, Royal Philips

The data arms race could be won with CRM’s secret weapon
Businesses need customer data to differentiate products, pricing and scale. But how much does freely available data from entities like Google Inc. and Facebook Inc. help them? To stand out, they will have to own and fully exploit their own data, said Marta Federici, global head of Customer Relationship Management B2C and B2B at Royal Philips of the Netherlands. Read the full blog post with highlights from his interview at SiliconANGLE.com.


Steve Fioretti
VP, Product Management, Oracle Service Cloud


Alistair Galbraith
Senior Director, CX Innovation Lab, Oracle


Katrina Gosek
Senior Director Commerce Product Strategy, Oracle


Doug Kennedy
VP Business Development & Partner Strategy, Oracle Marketing Cloud


Steve Krause
Group VP, Product Management, Oracle Marketing Cloud


Austin Miller
Product Marketing Director, Oracle Marketing Cloud


Heather Miksch
VP Field & Product Operations, Carbon


Tony Nadalin
GVP, Global Consulting, Oracle


Aaron Shidler
VP, CX Cloud Industry Product Development, Oracle

How cutting-edge technologies are improving customer service
There is a very clear message at this week’s Oracle Modern Marketing Experience event, and that message is to focus on customer service. With the rise of virtualized cloud environments the marketing game has changed, and according to Aaron Shidler, vice president of CX cloud product development at Oracle Corp., customers are trying to find new ways to stay agile and competitive in the face of an increasingly cloud-centric marketplace. Read the full blog post with highlights from his interview at SiliconANGLE.com.


Roland Smart
VP, Social and Community Marketing, Oracle

How marketing is entering the digital era with ‘agile transformation’
Real-world progress in digital marketing lags behind MarTech, the blending of marketing and technology. Why? Because marketers lack agility, a crucial piece to the puzzle, according to Roland Smart, vice president of social and community marketing at Oracle Corp. Read the full blog post with highlights from his interview at SiliconANGLE.com.



Watch More of theCUBE

theCUBE At: Oracle Open World 2016
San Francisco, CA

theCUBE OTG – Oracle Headquarters
Redwood Shores, CA

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