Guest of the Week (10/7)
Wendi Dunlap, Director of Global Agency Partnerships, Oracle Marketing Cloud
Congratulations Wendi! You are theCUBE Guest of the Week.
The Mad Men days are over for advertising agencies, and consultants and marketers within organizations are feeling the effects of the Digital Transformation Age too. No longer do marketers target a particular demographic; now they are appealing to an audience of one and messages need to be relevant, timely and effective.
During BigDataNYC 2016, Wendi Dunlap, director of Global Agency Partnerships, Oracle Marketing Cloud, participated in roundtable discussions with advertising agencies and consultants to uncover how they are using technology to reach today’s consumer. Dunlap spoke with Dave Vellante (@dvellante) and Jeff Frick (@JeffFrick), cohosts of theCUBE, from the SiliconANGLE Media team, during the event and elaborated on the topic of marketing tech and how the Oracle Marketing Cloud (a data-driven marketing platform) is helping organizations reach their audience by using data.