Guest of the Week (10/30)
Whitney E. Drake, Social Strategy, General Motors
The possibilities for companies to leverage data to market to consumers on social media continue to grow. Whitney Drake, Manager of Social Strategy and Care at General Motors Co. (GM), talked with John & Jeff, during Oracle OpenWorld 2015 about the new world of business-to-consumer relations on social platforms like Facebook, Twitter and Instagram.
Drake stated that strategists at GM are using social media in myriad creative ways for obvious purposes like selling more cars and increasing its brand imprint online. However, the team is continually discovering ways not only to market to consumers, but also to service existing customers with offerings like real-time assistance.
Congratulations Whitney, you are theCUBE guest of the week!